'I think the influencer is going to continue to just get more and more important.' on the future of Gen Z marketing, and how it will evolve 📱 #HorizonSummit /rL4K4sY5Zg Gen Z is defined as seven to 25 year olds while Millennials are 26 to 41.

“Studies have come out that 63% of that audience trusts what an influencer says more than a brand directly.”ĭicken led off Day 2 of SportTechie’s Horizon Summit with a keynote conversation with Maddie Bregman, a 23-year-old founder of the consulting agency Girl Z that helps brands connect with the Gen Z audience. “People don't realize that when Gen Z is following these influencers and celebrities, they're trusting them more than they're trusting actual brands,” Allie Dicken, the 49ers’ director of brand & influencer marketing, said at Horizon Summit on Wednesday. Since then, the team has created organic content with influencers such as Natalie Aguilar, who creates TikTok videos with her die-hard 49ers’ fan father, the Santa Clara-born rapper Saweetie whose grandfather Willie Harper played for the 49ers, and the popular video game streamer Dr DisRespect who attended a playoff game last season against the Dallas Cowboys. In 2019, the San Francisco 49ers launched their own influencer program to partner with popular social media personalities for content creation.

It can also sync with fitness wearables to incorporate real-time biometric data on the screen. The device’s content library includes bodyweight, resistance band and free-weight workouts. “As part of Lululemon, Mirror can further strengthen its position and accelerate its growth by leveraging Lululemon’s deep relationships with its guests, ambassadors and communities, as well as the company’s infrastructure, including its store network and ecommerce channels, to acquire new users,” Mirror founder and CEO Brynn Putnam said in a press release. Mirror will continue to operate as a standalone brand within Lululemon once the transaction officially closes later this year.

Lululemon began creating yoga and meditation classes hosted by its brand ambassadors for Mirror in 2019. Lululemon bought the company for $500 million. Mirror has embedded an interactive display into a real mirror, and users can access live and on-demand workouts through the device. Lululemon has acquired Mirror, an at-home fitness startup that the athletic apparel brand first invested in last year.

Lululemon mirror